There's no reason to go this alone. You have an Internet handyman readily available.
Maybe you're just thinking about a website. Perhaps you already have a couple of pages up. You might have created them yourself, or you might have had someone else design it for you.
Either way, now, it's just sitting there. It needs a little updating. You'd like to add more to it. If only you had the time and the inclination. You have great ideas. You just need someone to put it together for you.
Go without a website. This is the minimum-cost approach. It's also the minimum benefit. No doubt, your competition would choose this one for you.
Manage it on your own. Entrepreneurs are remarkably resourceful. You can do this. However, it is going to take time away from what you are already good at doing: running your business, doing things that you might not really want to learn. Even if you wanted to learn to do web management, it would make sense to have a mentor.
Hire a full-time employee. A good solution. That is, if you can afford a Webmaster full-time. If you need to update your website on a daily or more frequent basis, you are going to need someone continuously.
Use some time from a professional. An excellent choice for many reasons.
Consider your strategies carefully.
Convenient service plans are available
One of the keys to the long-term relationship is keeping the service within your means.
Only pay for as much web management as you need and not a penny more. Pay as you go, or pay up front, or mix the payment options until you feel comfortable.
Make J. W. Rider Consulting your own Webmaster. It's the rational strategy.